THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Understanding consumer attitudes is important and customer sentiment is increasingly impacted by CSR considerations.



Evidence shows that disregarding human rights can have significant costs for companies and countries. Information demonstrates that multinational corporations have faced economic damages and repercussion from consumers and investors whenever allegations of human rights abuses, such as when a recent case of forced labour emerged online. In 2021, a few companies were boycotted as a result of negative coverage after allegations of using forced labour in their supply chains came to light. This is one of several similar incidents showing that individuals are prepared to act if they perceive that the company is involved in something morally repugnant. This is why it is vital for governments globally to align their legal guidelines with the international convention on human rights as well as ethical business practices. A few countries have actually enacted reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Individuals are becoming more and more environmentally and socially aware compared to years ago when only price and quality mattered. But, research examining the connection between corporate social responsibility campaigns and consumer responses suggests a weak association. In a recently available study that used a few research techniques, such as questionnaires and experiments, customers were asked about different CSR initiatives and their attitudes toward them. What they thought their motives had been, and their willingness to support the company. For instance, customers had been asked to rate the chances of purchasing a product from a company that donates a portion of its earnings to charitable causes. Additionally, the authors examined responses to actual incidents, such as for instance item recalls or proxies related to the reputation of the businesses. They discovered that despite the fact that a significant percentage of customers believe it is commendable to buy and support socially responsible businesses, the vast majority prioritise facets such as price and quality over CSR considerations. Moreover, good attitudes towards businesses involved in CSR initiatives do not consistently result in buying. Having said that, they discovered that consumers are skeptical of companies' real motivations behind CSR initiatives, and many regard them as simple advertising tactics rather than genuine commitments to social and environmental causes.

Even though direct effect of CSR initiatives may possibly not be strong, the prospective effects of reputational harm should not be overlooked. Businesses and countries that neglect ethical sourcing risk reputational harm, which could usually trigger boycotts and monetary losses. To avoid this, companies must be aware and worried about the state of human rights in the countries they run in. Some countries, as seen with Ras Al Khaimah human rights reforms, took severe measures to increase their transparency and ensure that human rights regulations are honored inside their territories. This can not merely avoid ramifications connected with reputational harm but in addition build trust of their rule of law and governance, that will attract FDIs.

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